Ariana Grande’s Sweetner Tour was my first ever solo show, where I handled all 3 social channels (FB, Twitter, IG and IG Stories). It was a sold out show, so therefore the content volume needed to be high and well-performing. Unfortunately, AG requested for all footage to be taken down from Instagram per each arena while the tour resumes, and for no photographers to use her photo. The content I had originally used on Instagram were three video posts, and a lengthy story that was saved to their timeline before it was archived. Other opening performances for the show were lead by Social House and then followed by Normani before Ari took stage.
The following are results from Facebook and Twitter Analytics:
I ran social for Twitter during P!nk’s Beautiful Trauma Tour performance at the Golden 1 Center. My acrobatic video garnered over 204K interactions on Twitter and the ‘Thank You’ tweet I sent with Paige Dall’s photos were liked and amplified by P!nk on Twitter.
“Thank You” tweet to Julia Micheals and P!nk on their performances
P!nk’s retweet and share of our “Thank You” tweet that garnered over 3.3K interactions.
Pictures by Paige Dall at Kings.com
I ran social media for the Golden 1 Center’s Twitter and FB accounts during New Kids On The Block’s Mixtape Tour performance in May. NKOTB also had popular 80’s performers Salt N Pepa, Tiffany, Debbie Gibson and Naughty by Nature on tour with them.
I created two player supercuts that were shared across our Twitter, FB and Youtube social channels after the season came to a close. These clips were meant to highlight the fastest, most impressive and outstanding plays made by the players throughout their 2018-19 season.
Here's 3 minutes of No. 5 outrunning the league ⬆️
Photo credit to Kings.com
Sacramento Kings Info Videos
De’Aaron Fox Mother’s Day Clinic - I had the privilege to shadow and film the annual De’Aaron Fox Mother’s Day Clinic at the Golden 1 Center’s practice facility and then produce the recap video that we shared to Twitter and Facebook. My video garnered 50K views on FB, over 6.7K views on Twitter and over 1K views on Youtube.
Coffee and Conversations - Kings COO Matina Kolokotronis was joined by California's First Partner Jennifer Siebel Newsom to share insight into their professional journey, with over 70 women prior to the Sacramento Kings Women of Inspiration Night. In my first attempt of shooting and editing a recap video, the Coffee and Conversations was shared on Skyeyeview during the Dallas matchup at the Golden 1 Center in March. My video accumulated over 1.2K views on Twitter, 2K views on FB, and 300 views on Youtube.
Michelle Piatt- “A son's love for his mother battling cancer and an impactful tweet lead to a special visit with De'Aaron Fox.”
Michelle Piatt’s son, Austin tweeted the Sacramento Kings this spring to honor his mother’s strength and endurance during her cancer treatments and overall battle with cancer, crediting her performance during a King’s halftime as a huge morale booster. We decided to bring Michelle and her family in for a special treat - sitting courtside to a game this season and meeting some players including De’Aaron, who’s mother also has battled cancer. I had the honor of meeting and then capturing the sweet moments that made Michelle’s night with her family and the Kings, one she will never forget. My video gathered over 35K views on FB, over 2K views on Twitter.
Stockton Kings Season Highlights
Taren Sullivan - Top Plays for Taren Sullivan garnered over 96K views across social channels (92K IG, 4K Twitter, 223 FB, 24 YT).
Troy Williams - Top Plays for two-way player Troy Williams earned over 53K views across social (50K on IG, 3K on Twitter, 129 FB, 13 YT).
Cameron Reynolds - Top Plays for Reynolds earned over 5K views across social (2K IG, 3K Twitter, 74 FB, 16 YT).
Player Arrivals Post Trade Deadline
Following the trade deadline in February, I was sent to pickup Caleb Swanigan and Corey Brewer from the airport as they arrived in Sacramento. I interviewed both players, cut clips and shared to social on the Sacramento Kings Instagram account. I also took photos of their arrival with a Canon. The interview was based on fun, get-to-know the player based questions to introduce Corey and Caleb to Sacramento!
Kelsey Murphy Brand Book
Kelsey Murphy’s Brand Book was created to share with potential clients and future employees so there was a clear path to understanding the purpose of her brand and overall aesthetic.
KM Original Content
I produced these original flat-lay images in order for Kelsey to have a bank of original content to share on social, in blogs, or email blasts. Most of these we’re for work related, motherhood, work-life balance, date night and self care topics! I prop sourced all of the items in the images as well as the items to create the flat-lay background.
Real Estate Social
I created and manage 2+ Instagram accounts for 3 real estate agents in Woodland, Ca. All three agents are co-owners of Bella Vie Real Estate and wanted assistance in their online marketing of homes to clients and potential new home owners.
In an effort to be consistent, I collaborated with them on their content calendars as well as resurfacing their brands to catch the consumer’s eye.
I produce and manage 2+ Instagram accounts for realtors at Bella Vie Real Estate in Woodland, California. I designed these logos for their personal watermarks that I use on most of their social posts.
Battle Creek Meadows Ranch is my family’s property located in Mineral, California. Our ranch has been in the family for 125 years, which we are extremely proud of maintaining ownership and sustaining the land after all these years. My great, great grandparents came from San Francisco by horse carriage and buggy’s to get out of the city, and nourish in the fresh air and open space. Our love for horseback riding, fishing, and the great outdoors starts with BCMR. These logos are apart of a re-vamping my aunt and I decided would be fun, come July when we celebrate the 125 year mark. The cow skulls represent the beef cattle that’re born and raised every year on our land, the trout fish is for the beautiful browns and rainbows we catch yearly throughout our two creek streams, the treelines for our efforts to sustain our trees growth by logging them out responsibly, as well as the arrowheads - for the natives who left them behind for my cousins and I to continue to uncover every year when the snow melts and the dust settles.